Apple's History and Success | Top tech Company around the globe

Apple's History and Success | Top tech Company around the globe

How Apple started to work for better product line?

How Apple became user-friendly and globally compatible?

How Apple became successful and huge?

Apple is one of  the huge technology giants who brought computers to the fingertips of people all around the world. It got boost and became super brand around the globe in a small period of time. Steve Wozniak and Ronald Wayne who founded Apple in 1976 and developed the Apple 1 personal
computer. Sales of Apple 2 saw some growth in the company and a few years later, Apple had hired a staff of designers and production line workers. Apple shares were sold to the public in 1980 and enjoyed instant financial success. Apple is now the world’s most valuable technological company and true innovators in terms of product design and software.

They normally design the product that the world finds the most valuable, like the iPhone, not the first commercial cell phone by any means. But perhaps the most desirable tech product in the marketplace, and possibly one of the world’s most iconic pieces of hardware. As their fortunes have grown both companies have been aggressive in the art of acquisition and mergers. Apple has acquired 94 companies, including Orion Network Systems, Soundjam, Silicon color, the voice control software Siri, and Beats Electronic.

Apple is the current leader when it comes to brand respectability and profits. Apple ranks number 96 in Assets and is considered the world’s most valuable brand. Apple is also America’s largest public company. Apple has undoubtedly a superior brand respect.

Their products are cool and people desire them. Steve Jobs had a vision that computers were not only business tools, they could be brought into the home, whereas Microsoft was focusing firmly on the business office market – at least at first. Apples vision along with an excellent cutting edge development and marketing team and the simplicity of their products have made Apple appear, as a brand at least, to be the in this battle. 

They also limited the market with their own apple store and brand specific hardware and softwares. While, when it comes to branding, Apple is king. 

Apple often employs product placement in television and feature films audiences want to see the stars and if they see they see their ideal celebrity having an Apple product. Because Apple has done marketing a lot in different TV show or through Media. Apple will also supply schools with Apple desktops to have the younger generations touch their products and become used to handling them.

In certain parts of the world owning an Apple iPhone is almost essential, in other parts of the world an iPhone is a privilege. Apple has a sleek line of brand products and has changed the way tech companies work.